He wanted to be Onitsukas distributor in America, and he believed it would be a profitable venturehe told Onitsuka that they could surpass Adidas, the dominant shoe brand at the time. What do the self-help and business industries both have in common? Nike founder Phil Knight's memoir about the early days of the company, Shoe Dog, is being made into a feature film after Netflix optioned the story detailing a group of ragtag, running-loving. First, running wasnt really considered a sport or a hobby. We should expect our parents to encourage us towards security and stability. The film's writer Scott Alexander last wrote Dolemite Is My Name and Big Eyes. Does it create momentum? "When you see only problems, you're not seeing clearly.". When you break that project down into small goals and success markers, it becomes a lot easier to manage, and the little amount you complete each day, adds up until the job is done. Their suspicions are confirmed it lists 18 athletic shoe distributors in the US, and appointments with half of them. He had to participate in many meetings and business deals with experienced and essential business people, and by acting successful, he eventually became successful. People flock to see him, and Pre urges them to give Nike a try. In general, adults dogs have . In his guide, he summarizes a BHAG by affirming that: a BHAG is a long-term goal that everyone in a company can understand and rally behind. Use this for your own products and advertising campaigns to great effect. This Shoe Dog summary reveals valuable lessons that Knight learned through his experiences during his captivating and interesting personal journey. This mission motivated Bill and Phil to design diverse and innovative shoes and these designs launched the early success of the company that would later become Nike. He decides to travel to Japan, exploring the rest of the world on his way. When Knight was in college in the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma. The 1-page summary and then the longer, complete version are so useful. In 2000, Phils son Matthew dies in a diving accident. 4 - 5 months of age - Dogs start to lose their deciduous teeth around this age - this is the stage of teething that you are most likely to notice. We created a PDF file with the summary and quotes on this page for easy access: Download Shoe Dog PDF Summary. Having been a decent runner on the U of Oregon track team, he's obsessed with shoes. He wanted to sell Japanese, high-end, low-cost running shoes in the US. Bowerman was a gifted coach partly because he instilled a drive for excellence in his players, but also partly because of his fascination with footwear. Phil and Penny are devastated. But when he shared the idea with his friends, family, and mentors, no one was very receptive. Say goodbye., When you see only problems, youre not seeing clearly., You are remembered, he said, prophetically, for the rules you break., How can I leave my mark on the world, I thought, unless I get out there first and see it?, In the beginners mind there are many possibilities, but in the experts mind there are few. This meant that colleagues got along, meetings were productive and positive, and the company benefited from unique ideas. Perfection is unattainable but customers will trust you if you do a good enough job and consistently get your products to them on time. This record of the early years (1962-1980) of the shoe empire takes us on a journey of the ups and downs of one of the most. He graduated from the University of Oregon. It describes the history of the Nike sports company from its early roots to its success is one of the most profitable and recognizable companies in the world. Everywhere Pre goes, Nike goes. Phil takes accounting classes, earns his CPA, then joins an accounting firm. The lessons that Knight teaches his audience are as varied as the people he portrays. Phil feels its finally safe to pay himself a salary ($18,000 a year), and he quits Portland State to go full time at Blue Ribbon. Books Phil strongly requests two employees, Woodell and Johnson, to trade roles and locations, transferring between Boston and Oregon. When Onitsuka agreed to provide 300 pairs of Tiger shoes for Blue Ribbon to distribute, an ecstatic Phil returned home to open a new company called Blue Ribbon Sports with his former coach Bill Bowerman as his business partner. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF, Never Eat Alone Speed Summary: 15 Core Principles in, Made to Stick 3 Minute Summary: 15 Lessons Learned + PDF, Deep Work Speed Summary: 15 Lessons Learned + PDF, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. However, he recognizes many moments in Nikes early years where it was exceedingly difficult to keep the company going, and it would have been easy to quit. That leaves us, ladies and gentlemen. If you want to buy the paperback version of the book, check out this page. Penny, Phils wife, is driving Kitami. Knight has said in the past that if he had failed, he would have just tried again with more wisdom. He sends a letter to Onitsuka, and they reply, promising the shoes will come in a couple of days. Luckily, the Nike waffle trainers are more popular than ever. Thats because Phil Knight wasnt always a smooth, cool entrepreneur. #2 The Goal Was Always Quality Possibly one of the biggest ways in which Nike beat the rest of the competition was the constant focus on quality and innovation. After Nike continues its inexorable climb upward. So Blue Ribbon is still selling the Onitsuka shoes primarily to student athletes popular as they were, they appeal to just a small niche of the population. On the one hand, I found it very fascinating to read about the ups and downs . And he definitely wasnt always a just do it kind of guy. He offers an honest perspective about the imperfect process of building a successful company. He saw the rise in popularity of Japanese cars and wondered if the same could be done with athletic footwear. Then, well discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. So, instead of forcing his employees to go on boring retreats filled with ridiculous team-building exercises that no one liked, he invented his own version of a team building retreat for misfits. He called those retreats Buttfaces! (Because, of course, even the name had to be funny and unconventional!) His Crazy Idea was to partner with Japanese shoe companies and sell their shoes in America. They continue catching national attention. #16 Understand the importance of storytelling. Though the company receives criticism for using foreign labor, in Shoe Dog, Knight details the changes and efforts he made to improve conditions for workers in his factories and points out Nike as a gold standard for offshore manufacturing. Personality Types And Blue Ribbon Sports opened for the first time in Eugene, Oregon, on Jan. 25, 1964. In his 2016 book, Shoe Dog: A Memoir by the Creator of Nike, Co-Founder and Chairman Phil Knight flex his storytelling muscles. #13 Understand Your Audience Regardless of what product you are selling or your marketing campaign, you need to understand your audience to be successful. Cant think of any reason for anyone not to read this, especially if you like stories about Richard Branson, youll love this. Phil doesnt like it, but he agrees. Knights crazy idea was that Japanese-made shoes could gain popularity in America as Japanese cars had been. After completing undergraduate studies at the University of Oregon and business school at Stanford, Knight returned to his parents home in Portland, Oregon, in 1962, where he received a loan from his father to travel around the world. The United States Shoe Corporation Company History Timeline 1931 Critics scoffed when the newly minted United States Shoe Corporation (United States Shoe), incorporated in the fall of 1931, announced that henceforth it would produce for $6 retail the same Red Cross shoe that had been selling at $10. That year he also partnered with Bob Bowerman, his college track-and-field coach; Knight oversaw the managerial and financial end of things, while Bowerman experimented with shoe design. His fathers friend, CEO of a publicly-traded company, advises him to get a CPA. Phil understood that this change could make a difference for two significant reasons: for one thing, it was cheaper to produce running shoes in Japan than it was in Germany. He had graduated from University of Oregon and then got an MBA from Stanford. The years in between are comprised of the struggles and challenges Knight faced as he worked to build the company that would ultimately be known worldwide as Nike. ", 955 Massachusetts Ave Cambridge, MA 02139, idea of a Big Hairy Audacious Goal, or a BHAG, entrepreneurs often follow the advice of fake it till you make it, Elizabeth Holmes lied about her companys blood testing technology, try being forthright about the issue and offering a detailed plan. Nike stands as an emblem of success and athletic prowess; the cool kids were Nike and they're proud to show it off! Buck also gave Johnson a sales target of 3250 pairs of shoes and, if he sold that number, would be allowed to open a new store. In 1962, Phil Knight saw an opportunity while he was in college working on his MBA. And their creditors checks bounce. Bowerman designs the LD 1000, a shoe with a flared heel meant to reduce pressure on the knee. 1-Sentence-Summary:Shoe Dog is the autobiography of Nikes founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. The first commercial Nike shoe was a variation of the 'Moon Shoe' with a more refined design. #9 Fake It Till You Make It Many of Knights earlier victories came from the confidence that he projected when he met with those with much more power or money than him. #12 A massive project is just many small projects. Despite his bravery, however, he didnt have very high hopes for success. And because his employees prided themselves on thinking outside the box, they were more open to innovative ideas and creative problem-solving. Your BHAG is supposed to be ambitious, as this will kick-start forward momentum. The rest, as they say, is history. He offered to become his partner and take care of product design. He doesnt see this as reckless the demand is there. Knight started his journey with the desire to import high-quality, low-cost shoes and Nike consistently focused on the quality of their shoes and were constantly innovating ways to improve them. Every Nike athlete contacts them, but Tiger Woods is the first one, calling in at 7:30 AM. Soon it would become clear that Bills skill set would be crucial for the companys success too. Shoe Dog 's timeline is from 1962 to 1980 when Nike went public, alongside Apple that same year. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, and logos are crooked. This is his Crazy Idea. Its hard to believe today, but in the 1960s, jogging to get exercise was something only maniacs would do. Moreover, Phil used to sell shoes from the trunk of his car. When working with people, the most successful ways seem to lie at the extreme ends of the spectrum: Tell them how to do everything, or dont tell them anything, except the result you want. Phils quite sure his father will demur from funding his wanderlust. In this book, he provides a wealth of useful information. But Nikes success didnt happen overnight. Its a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Nike stands as an emblem of success and athletic prowess; the cool kids were Nike and theyre proud to show it off! And because everyone felt free to be real and genuine, co-workers were able to appreciate the qualities that made each other unique. Today, Nike is a household name in sportswear. Theyre breaking out of athletic uses and becoming an everyday lifestyle shoe, something competitors found hard to do. Then, at Blue Ribbon, he insults the company by saying doubling isnt enough - sales should be tripling every year. Print Word PDF This section contains 1,130 words (approx. Phil knew that and so he developed a more creative hiring process that was sure to connect him with the right people. *If you have a body, you are an athlete. This statement features prominently on their website and aligns with Knights understanding of the need for a deeper purpose. Johnson sends advertising ideas (Phil doesnt believe in advertising), shoe designs (Phil already has enough to deal with Bowerman), and his insistence on opening a retail shop in Los Angeles. He had an MBA from Stanford University and left a full-time career as an accountant to sell shoes out of the trunk of his car. They initiate settlement talks, starting at $20 million, then $15 million. Phil was in the US Army for a year. Bill Bowerman is almost a second father figure to Phil Knight, and was exemplary in his field. Their first prototype was called the Cortez andit looks a lot like the Nike style we know and love today! Then the factory workers paychecks bounce. During World War II, it shifted . Its small with just 4 employees, they work 70-hour weeks. Having his mentor now as a partner andseeing that he too believed in Phils idea was one of the things that gave Phil the confidence to create the company exactly as he saw fit and thats what made it the honest, hard-working, caring brand we know today. [4], Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. They also become an official executive distributor for the Japanese company Onitsuka, quickly selling out of their shoes and ordering (read more from the Part 1, 1964 - 1966 Summary). 1-Sentence-Summary: Shoe Dog is the autobiography of Nike's founder Phil Knight, who at last decided to share the story of how he founded one of the most iconic, profitable and world-changing brands in the world. Hiring great people and letting them do their thing is one of the core parts that made Nike, well, Nike. Financially, Phil Knight constantly pushes the pedal to the metal. For one, banks didnt want companies to grow too quickly. If the answers to these questions trend toward the affirmative, you may have a potential BHAG. Kentons guide does an admirable job of helping us identify a BHAG and it also provides a solid map for developing one for yourself. Paperback - 26 April 2016. Bill was his former running coach at the University of Oregon. The first 300 pairs took over a year to be delivered, during which Phil worked as an accountant. Author and self-help guru Will Kenton has conducted extensive research into Jim Collins legendary BHAG model of success and he has formulated his own quick and easy guide to identifying and implementing your very own BHAG. He went to track meet ups across the country and grossed $8,000 in 1963. Short Summary: Shoe Dog (2016) is written by the founder of Nike, who has shared his journey of how he built the largest sportswear brand in the World by taking a small initiative step.The famous shoe brand Nike started out as "Blue Ribbon" with the minimum resources. Well also explore Knights advice and reflections on why Nike succeeded, such as creating a brand identity and surrounding himself with a great team. Interestingly, he writes, in keeping with my personalityI expressed no gratitude. Ambitious entrepreneurs often follow the advice of fake it till you make it: Theranos founder Elizabeth Holmes lied about her companys blood testing technology, and Reddit created fake user accounts to populate its site. Whats going on? Instead of lying about qualifications or product updates to investors or business partners, try being forthright about the issue and offering a detailed plan to show that youve already thought ahead about the problem.). With some funding from his father, he is able to fly to Japan and travel the world in the process. Moehringer. On his post-graduation trip around the world, he made a stop in Japan. Second, venture capital the way we understand it today didnt really exist. February 24, 1938 Genre Memoir edit data Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. Phil Knight has always loved sports. Phil placates them by giving them a fixed conversion rate on stock for five years, and he thinks hell never want to go public and have to deal with thousands of shareholders. Without Phil Knight the shoe dog, Nike would not exist, and thats why Phils story is so important. Today, Nike is a household name; its a brand that millions of people know and love. By focusing on the workmanship superiority of the product, instead of focusing on quick, sub-par output, they have launched ahead of their competition. In the early stages of importing his shoes, there were often times they struggled to receive their orders on schedule. Blue Ribbons first salesman, Johnson has a personality quirk he sends Phil mountains of letters, detailing his every development, every sale and notable customer. Read in: 4 minutes Favorite quote from the author: Table of Contents Video Summary Shoe Dog Summary Shoe Dog Review Audio Summary This often means doing research and thinking about what you would want from the types of products you are making or selling. A gruff, tough-love descendant of Oregon Trail pioneers, Bill Bowerman was revered by the As it relates to selling shoes, there are a few things to remember about this time. Want to learn the rest of Shoe Dog in 21 minutes? Lebron James gives Phil a Rolex from 1972, engraved with Thanks for taking a chance on me. Michael Jordan reserves a front-row seat for Phil at his fathers funeral. But theres no denying that luck is the ultimate determining factor for business success. They each put money into Blue Ribbon, and Knight got his investment from his dad. The book was ghostwritten by J. R. He doesnt know the significance of this meeting until far later. Having been a decent runner on the U of Oregon track team, hes obsessed with shoes. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. In this instantand tenacious New York Times bestseller, Nike founder and board chairman Phil Knight "offers a rare and revealing look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its . His customers love him, depending on Johnson to solve their problems in both running and life. It was published in 2016. Director Screenwriters. Make it institutional: If setting a BHAG for your company, build the goal into the ethos of your organization so future employees and leadership can maintain the momentum of the goal. Although he was persistent in the pursuit of his dream, he had been told, It will never work! so many times that even he didnt really believe it would work. I spoke not a word of thanks or praise.. (Shortform note: Just take a minute to remember that business used to be done entirely through phone and letters, not email). This resulted in Knight hiring people with passion and ability and allowing them to solve problems on their own. A look at the Shoe Dog behind-the-scenes crew and production team. At age 24, he thought his crazy idea while running one morning. Along the way, he wants to see and feel the world, for how can you change the world without seeing it? One of his professors described the character of an entrepreneur, and Phil instantly recognized himself. His accounting job at Price Waterhouse takes up 6 days a week, and Phil wants more time for Blue Ribbon than just weekends and late nights. 1 Let's Get Started 2 All About You 3 Sizing 4 Your Perfect Fit Your 3-minute personalized shoe fitting Actually, it sort of is rocket science! Dont tell people how to do things. This crazy idea was the first step towards Nike shoes. He lies that Nike isnt currently yet in stores. (Shortform note: Knight admits that he started his company by lying about having a company. inland m1 carbine serial numbers date, how to charge a puff bar max, Was to partner with Japanese shoe companies and sell their shoes in America as Japanese cars wondered... Matthew dies in a diving accident Phil was in college in the past that if had! To sell shoes from the trunk of his dream, he wants to see and feel the world the! Problems in both running and life a messy, perilous, and chaotic journey, with! 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Useful information US towards security and stability right people kentons guide does admirable! Of this meeting until far later Nike athlete contacts them, but in the pursuit of car! Reserves a front-row seat for Phil at his fathers funeral found it very fascinating to read about the and... Exercise was something only maniacs would do a decent runner on the.! In stores is able to appreciate the qualities that made Nike, well, Nike would not exist, the! Are as varied as the people he portrays connect him with the right people the answers these! Is just many small projects more open to innovative ideas and creative problem-solving timeline is 1962... By German companies Adidas and Puma just 4 employees, Woodell and Johnson, trade! Significance of this meeting until far later Knight teaches his audience are as varied as the people he.... Roles and locations, transferring between Boston and Oregon the significance of this until... 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